JC Report - The Death of Trends: III
Interesting still as they go into part III of “The Death of Trends.” They talk about how the designers are cranking out designs every month to every 3 months instead of twice a year. And how the retailers are purchasing less because they are not sure where the trends or market is going.
One more reason to buy from your independent designer - you get new looks and styles daily - and you get to choose what you like. They talk about the new media - which is what DIY City Mag would be considered. How the new media has brought more of an independent approach to the market and how if gives the consumer more control over what they want and like.
Still interested in reading more - check out the JC Report for the whole story.