Start Having Events
Events are such a great way to promote your business, and a fun way to connect with your customers. If you don’t own a brick and mortar location pair up with someone who compliments what you do and do it at their place. For instance another boutique, or a coffee shop, or a popular area restaurant.
Pick a date, send out a newsletter inviting all your fans. If you are doing the event with another business they will introduce all of their customers to you and vice versa.
We held a Dot Party at my store MerGirl. It was after hours, and everyone wore their Dot Shirt. A signature tee for MerGirl. It was a blast to see everyone wearing their version of Dot. People that didn’t already own one purchased one. Customers that had one bought the latest version.
The girls from Compai have events all the time. The last one I went to they had at a store in SOHO. They were demonstrating how to make some of the things from their book 99 Ways to Cut, Sew, and Deck Out your Denim.
Have fun with it. The possibilities are endless.
Trisha Ginter
Co-founder
www.smashingdarling.com
Leading an Indie Fashion Revolution
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